FILMING SEGMENTS
**VERY IMPORTANT** PLEASE do not begin filming until you read the BEST PRACTICES
IMPORTANT: Your video will be edited to a 15 minute presentation. Please keep this in mind when filming the required segments. Short and to the point is key!
TEASER VIDEO (1 MIN): Please film a 60-second or less "join us for our event" invitation for social media. Let the audience know the date/time of the event and why they should attend. Ask them to register ASAP!
INTRO (2-3 MINS): Good energy level during this segment sets the tone for an exciting and engaging event!
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Welcome and introduction (name, title, name of clinic/practice) “…and we would like to welcome you all to our RHA virtual event…”
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Encourage the audience to stay until the end of the presentation for a live Q&A. Attendees will be able to submit their questions via the “questions” tab and have them answered live by a team member.
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Briefly detail any giveaways/specials with a reminder that prize winners will be notified via email. Be sure to qualify specials with a call to action (deadline: “Specials good on purchases made by ‘x’ date”).
EDUCATION 1: Tell your audience why you brought this treatment into the practice (1-2 MIN)
EDUCATION 2: Explain how this treatment is different than similar treatments (1-2 MIN)
EDUCATION 3: What can this service treat (1-2 MIN)
EDUCATION 4: Explain who is a good candidate for this treatment (1-2 MIN)
EDUCATION 5: Explain when a patient will see maximum results and the longevity of the treatment (1-2 MIN)
TREATMENT & B/A (5-7 MINS):
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Take BEFORE pictures of your patient
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Film a dynamic assessment to discuss all the areas that will be/could be treated (3-4 MIN)
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Film short segments of treatment for B-Roll, i.e. no talking with actual treatment (2-3 MIN)
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Finish up the patient’s treatment to show the after results; Take AFTER pictures (1-2 MIN)
CLOSING (2 MINS):
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Thank everyone for attending
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Remind them that giveaway winners will be notified by email/phone (if applicable).
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IMPORTANT: Ask them to check their texts after the event and reply back "YES" to book a consultation/appointment and they will be contacted to schedule.
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Invite them to chat with you for the next 15-20 minutes through the questions box.