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Already Booked?
Here's What to Send Us (And Why It Matters)
Your event is on the calendar. Now it's time to gather the assets that turn a good event into a booked-out one.
This page walks you through exactly what we need from you, why each piece matters, and what quality looks like. The practices with the strongest campaigns are the ones who lean into this part.
The more we have to work with, the more dynamic, credible, and scroll-stopping your promotion becomes.
Use this as your reference from the day you book through your asset deadline.
Promotional Asset Examples
SECTION 1:
SOCIAL MEDIA STATIC IMAGES
What These Are
These are the core promotional graphics that run across Instagram, Facebook, and your email campaigns leading up to your event. They set the tone, introduce the treatment, and build anticipation.
What We Create
Every static image is built with your brand colors, your fonts, and the images you provide. We blend our proven campaign structure with your visual identity so everything feels consistent with the rest of your marketing.
Why Your Images Matter
People book consults with people they trust. The more we can show your team's real personalities and the inside of your practice, the more your audience connects before they ever walk through the door. Strong imagery is what makes the promotion feel like you, not like a stock template.
What You Send
A mix of the following:
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Posed and candid team photos
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Headshots of the featured provider
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Action shots (consultations, treatments in progress, team collaboration)
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Before and afters (if you have them and patient consent is secured)
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Any recent event or celebration imagery
A Note on Feeling Slightly Awkward
If it feels a little silly while you're filming or taking photos, you're doing it right. That's the sign the content is real. Staged and overly polished reads as staged and overly polished. Real reads as trustworthy.
What Great Static Imagery Looks Like
SECTION 2:
COUNTDOWN GRAPHICS
What These Are
Countdown graphics run in the final days leading up to your event. They create urgency, remind your audience the clock is ticking, and drive the last wave of registrations (which is typically your biggest).
Why They Matter
Registration momentum builds at the end. A strong countdown sequence can double your final registration numbers in the 72 hours before the event.
What You Send
Four photos, Boomerangs, or short videos of your team holding or representing the numbers 3, 2, 1, plus a fourth for TODAY/TONIGHT.
Ideas That Work Well:
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Team members holding up fingers or signs with the numbers
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Boomerangs or short video of the team cheering and clapping
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For the TODAY/TONIGHT visual: a celebration shot, popping confetti, a "we're live tonight" sign, or the team gathered and ready
Filming Tips for Social Media
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Film vertically (this is the ONLY footage you will film vertically)
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Good lighting, clean background
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Have fun with it. Personality wins here.
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Short clips are better than long ones
What Great Countdown Imagery Looks Like
SECTION 3:
TEASER VIDEO
What These Are
Teaser videos are the short, scroll-stopping clips that introduce your event across social media. They're designed to stop the thumb, create curiosity, and drive clicks to your registration page.
Why They Matter
Video outperforms static content on every platform. A strong teaser is often the single highest-performing asset in your entire campaign.
What You Send
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Short clips of the treatment in action (10 to 30 seconds each)
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Behind-the-scenes footage of your team
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Quick introductions from the provider who will be hosting
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B-roll of your practice, treatment room, or the device
Filming Tips
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Vertical filming (only for social media footage, never vertical for video footage)
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Natural light or a ring light
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Quiet area with devices and any overhead music turned off
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Real moments beat overly scripted ones every time
Teaser Examples
SECTION 4:
TREATMENT FOOTAGE AND PROVIDER VIDEO
What This Is
Your filmed educational content is the foundation of the entire event. This is what plays during your presentation and what your attendees are showing up to watch.
Deadlines
All footage must be submitted at least 14 days before your event. If footage is not uploaded by the deadline listed on your Event Dashboard, the event will need to be rescheduled.
Filming Guidelines
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Film horizontally (phone turned on its side)
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Use natural light or a ring light for even, flattering lighting
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Choose a clean, on-brand background
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Speak clearly and maintain a warm, approachable presence
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Turn off devices and eliminate background noise
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Film in a quiet space. Background chatter kills audio.
You Do Not Need to Sound Scripted
Clear, confident, and human always wins.
Follow your filming guide closely, speak like you would to a patient in your treatment room, and trust the process.
SECTION 5:
WHAT TO SKIP
Save yourself the time.
We do not need:
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Stock photography (we have access to it if needed)
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Low-resolution images or reels pulled from Instagram
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Screenshots of other content
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Images of devices/treatments not featured in the event
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Images/videos of devices, etc. (anything without your team)
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Vertical video shot in portrait mode
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Logos without transparent backgrounds (please send the original files)
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Edited footage, please send only raw footage and images
SECTION 6:
HOW TO SEND EVERYTHING
All assets are uploaded through your Event Dashboard, where you'll also find the direct upload links and your asset deadline.
Questions about a specific asset?
Your Success Manager is the first person to reach out to. They know your event and your timeline better than anyone.
Questions about your video footage specifically?
Schedule a quick call with Randy before you start filming. He'll walk you through exactly how to capture the best footage for your event. Five minutes on a call saves hours of reshooting later.
Still Need to Book Your Event?
If you landed here and haven't booked yet, start with a discovery call. We'll walk you through the program, answer your questions, and find the right month to get you on the calendar.