Follow-up & results
How to Read Your Fall Event Data While It Is Still Warm
The data window closes fast. What you learn in the seven days after an event shapes the next one. Here is what to look at while it is still warm.
Read the articleTHE PLANNING ROOM / AESTHETIC PRACTICE MARKETING
Less winging it.
More getting booked.
A little strategy, a little straight talk and plenty of things your team can actually use. Event planning, patient education, promotion and what to do when the leads arrive. Pull up a chair.
PULL UP A CHAIR / FEATURED READ
How to Read Your Fall Event Data While It Is Still Warm
The data window closes fast. What you learn in the seven days after an event shapes the next one. Here is what to look at while it is still warm.
Read the articleTHE READING LIST
Good advice.
Zero homework guilt.
Showing all 34 articles.
Follow-up & results
What to Do the Monday After Your First Fall Event
The event went well. The team is tired. The temptation is to coast for a week. Do not. Here is what to do the Monday after your first fall event.
Read the articleEvent planning
October and November: The Two Highest Revenue Months of the Year, and How to Sequence Them
For many aesthetic practices, October and November together produce more revenue than any other two month stretch. Here is how to sequence them so they compound.
Read the articleEvent planning
The Late Booker: How to Salvage Q4 When You Did Not Plan in July
If July slipped by and October still feels empty, you are not out of the game. You are late. Here is what the late booker version of Q4 actually looks like.
Read the articleEvent planning
The Anatomy of a Fully Booked Virtual Event: Behind the Numbers
A fully booked event does not look like luck. It looks like a set of numbers holding hands. Here is what those numbers actually are, in the days before and the days after.
Read the articleEvent planning
The Fall Marketing Window Just Opened. Here Is What the First Two Weeks Should Look Like
Labor Day is symbolic for a reason. The patient is back. The window for the strongest quarter of the year is open. Here is what should be happening this week and next.
Read the articleCampaigns & promotion
Why Some Practices Get 4x the Registrations on the Same Size List
Two practices with 5,000 patients on their list. One event gets 40 registrations. The other gets 160. The list is not the problem. Here is what actually moves the number.
Read the articleEvent planning
How Many Virtual Events Should Your Practice Actually Run a Year?
The answer is not one a year. It is also not one a month. Here is the honest math on frequency, and the number we recommend for many aesthetic practices.
Read the articleEvent planning
The 21 Days Before Your Event: What AIG Actually Builds in the Campaign Window
Some practices imagine event marketing as an announcement and a reminder. The real work happens in the 21 days between. Here is the week by week build.
Read the articleFollow-up & results
The Three Numbers Every Aesthetic Practice Should Track After a Virtual Event
Some practices look at one number after a virtual event. Attendance. It is the least useful of the three. Here are the three that matter and how to use them.
Read the articleFollow-up & results
Why Your Front Desk Is the Real Conversion Engine
AIG fills the calendar. The front desk decides whether the calendar holds. The difference between a great event and a great quarter is almost always at the front desk.
Read the articleFollow-up & results
The Patient Journey from Curiosity to Consult: Where You Lose Them
Interest is the first step. Between curious and booked are four moments where patients drift, and each one has a simple fix. Here is the journey, and how to keep patients moving toward a consult.
Read the articleEvent planning
Why a Slow Summer Is the Smartest Time to Plan a Busy Fall
A slow summer is not a problem. It is a window. Here is how the practices we work with use the quiet weeks to set up the busiest quarter of the year.
Read the articleEvent planning
The Q4 Calendar Problem: Why Smart Aesthetic Practices Plan Fall Virtual Events in June
Fall is the highest revenue window of the year for aesthetic practices. The practices that lock in dates in June win it. The ones that wait until August get the leftovers.
Read the articleFollow-up & results
Get Booked | Stay Booked™: What Happens After the Event Matters Most
The campaign does not end when the event ends. The 48 hours after decide whether the calendar fills or the leads cool.
Read the articleCampaigns & promotion
Why the Giveaway Is Doing the Heaviest Lifting in Your Event Campaign
The giveaway is not a nice add on. It is the spark that drives registration, and the reason your offer ever gets a chance to convert.
Read the articleEvent planning
Why Virtual Events Outperform Open Houses for Aesthetic Practices
The open house had its moment. Here is why virtual events fill the calendar with less overhead, more reach, and a permanent asset library.
Read the articleFollow-up & results
Why Your Patients Come Once and Never Return (and How to Fix It)
Acquiring a new patient costs five to seven times more than keeping an existing one. Here is why your patients are not coming back and what to do about it.
Read the articleCampaigns & promotion
How to Turn One Promotion Into Weeks of Booked Consults
Most promotions produce one wave of bookings and then fade. Here is how aesthetic practices are turning a single campaign into weeks of consult requests.
Read the articleTreatments
How to Promote BioTe and Hormone Therapy (When Your Patients Do Not Know It Exists)
Your patients are dealing with the symptoms every day. They just do not know hormone therapy is the solution. Here is how to reach them before they find someone else.
Read the articleEvent planning
How to Increase Aesthetic Practice Revenue Without Adding More Services
You do not need more services to grow revenue. You need more patients booking the services you already offer. Here is how aesthetic practices are doing it.
Read the articleTreatments
Marketing to GLP-1 Patients: How Aesthetic Practices Can Capture the Post Weight Loss Boom
Millions of GLP-1 patients are looking for body contouring and skin tightening solutions. The practices that reach them early earn their trust first. Here is how to start the conversation.
Read the articleTreatments
How to Launch a New Treatment at Your Practice (and Book Consults in the First Week)
Adding a new treatment to your practice is the easy part. Filling the calendar with patients who want it is the part some practices get wrong. Here is how to launch it right.
Read the articleTreatments
You Just Bought a Sofwave. Here Is How to Fill Your Treatment Calendar.
You invested in Sofwave. Now the treatment calendar needs to match. Here is how aesthetic practices are promoting Sofwave and booking consults consistently.
Read the articleCampaigns & promotion
The Aesthetic Practice Promotion Playbook: How to Structure Specials That Actually Convert
Most practice promotions do not convert because they are missing three things. Here is how to structure specials that actually lead to booked consults.
Read the articleTreatments
How to Promote CoolSculpting and Actually Fill Your Calendar
Your CoolSculpting device should be paying for itself. If the calendar is not full, the problem is not the treatment. It is the way you are promoting it.
Read the articleEvent planning
How to Beat the Slow Season at Your Aesthetic Practice
Slow seasons are predictable. Your response to them should be too. Here is how aesthetic practices are filling the calendar during the months that used to be empty.
Read the articleCampaigns & promotion
Aesthetic Practice Marketing Ideas That Actually Lead to Booked Consults
Tired of marketing that gets likes but not bookings? Here are five strategies aesthetic practices are using right now to turn interest into consult requests.
Read the articleEvent planning
Your Open House Is Not Converting. Here Is What to Do Instead.
Open houses take time, space and staff hours. Here is what aesthetic practices are doing instead to fill the calendar with consults.
Read the articleCampaigns & promotion
How to Get More Patients at Your Aesthetic Practice (Without Spending More on Ads)
Some aesthetic practice marketing creates visibility but not bookings. Here are the strategies that actually fill your calendar, including the one some practices have never tried.
Read the articleEvent planning
How to Plan a Year of Virtual Events Without Panicking Later
A calm, strategic approach to planning a year of virtual events for medical aesthetic practices without last minute stress.
Read the articleTreatments
After the Summer Sun: The Treatments Patients Are Ready to Talk About in September
The patient conversation shifts on Labor Day. Here is what treatments they are ready to talk about in September and how to sequence a fall event lineup.
Read the articleCampaigns & promotion
The Announcement Email That Fills the Room
The announcement email is doing most of the work you think the whole campaign is doing. Here is what makes it land, what kills it, and how AIG builds it.
Read the articleEvent planning
What a Real Virtual Event Looks Like (and What an online class Looks Like)
Calling it a virtual event does not make it one. The difference is not the platform. It is the production, the offer, and the experience the patient remembers.
Read the articleYOUR NEXT MOVE
Good plan.
Now let’s make it happen.
Your reading list can wait. If you’re ready to talk about your next event, Randy is ready for your questions.