Page Title
EVENT SUCCESS
What makes an event successful?
Three things matter most:
• strong educational content
• consistent promotion leading up to the event
• timely follow-up afterward
The practices that see the best results are the ones that stay consistent and follow up within 24 hours while interest is still fresh.
This is not about doing everything. It is about doing the right things at the right time.
What kind of results can we expect?
Every practice is different.
Results depend on your audience, the treatment, how consistently the event is promoted, and how quickly your team follows up.
What we consistently see is this:
Practices that promote actively and follow up within 24 hours tend to see stronger engagement and more consult requests.
We don’t guarantee specific numbers. We focus on building a system that gives your team the best chance to succeed.
What is the biggest mistake practices make with events?
Delayed follow-up.
Patients leave the event feeling informed and interested. Reaching out within 24 hours helps carry that momentum into bookings.
When follow-up is delayed, that momentum naturally fades.
Another common mistake is treating the event like a one-time campaign instead of something that can be repeated and improved over time.
How is this different from an open house or webinar?
Open houses require coordination, space, and a lot of your team’s time.
Webinars often feel passive.
AIG events are structured around one treatment, focused on education, and designed to create a clear moment for patients to decide they are ready to move forward.
Less chaos. More clarity.
TIME & RESPONSIBILITIES
How much time does this take from our team?
The overall time involved should be around 90 minutes and that includes the time on the event.
Your team records short educational video segments and participates in a live Q&A during the event.
AIG handles the strategy, planning, promotion, registration, hosting, and follow-up.
Most practices are surprised by how manageable the process feels.
What does AIG handle?
We handle everything operational:
• strategy
• planning
• promotion
• registration
• event hosting
• post-event follow-up
Your team focuses on educating patients and being available to connect with interested leads.
What does our practice need to do?
Three things:
• record the educational video segments
• participate in the live Q&A
• follow up with interested patients after the event
That’s it. We handle the rest.
How far in advance should we start preparing?
We will guide you through the full timeline.
In general, the earlier your video content is completed, the more time we have to build a strong promotion window.
Filming delays are the most common thing that compresses timelines, so staying on schedule helps everything run smoothly.
PROMOTION & CONTENT
How is the event promoted?
We build a structured promotion plan tailored to your event.
This typically includes:
• email campaigns
• social media content
• a dedicated registration page
You can further strengthen results by sharing the event with your existing patient list and posting to your own channels.
What kind of video content do we need to record?
Short, educational segments focused on one treatment or topic.
Think of it as explaining the treatment to a patient sitting across from you.
No scripts. No production team needed.
We provide a filming guide to help you get clean, professional results using your phone.
Do we need professional video equipment?
No.
A smartphone, good lighting, and clear audio are more than enough.
Our filming guide walks you through exactly how to set this up.
Can we promote the event to our own patient list?
Yes, and we encourage it.
Your existing patients already trust you, which makes them more likely to register and engage.
Sharing the event through email, text, and social media can make a meaningful difference in results.
PERFORMANCE & TRACKING
How do we know if the event worked?
The clearest indicator is consult requests.
We track registrations, attendance, and engagement. Your team tracks how many of those leads convert into booked appointments.
Together, that gives you a full picture.
Will we get a report after the event?
Yes.
We provide a post-event recap that includes key metrics such as registrations, attendance, and engagement.
This helps identify what worked and how to improve future events.
EVENT LOGISTICS
How long is the event?
Events are designed to be efficient.
They include pre-recorded educational segments followed by a live Q&A.
The goal is to give patients clarity and confidence without requiring a large time commitment.
Do patients need to download anything to attend?
No.
The event is accessible through a simple link from any device.
What if a patient cannot attend live?
They can still benefit.
We follow up with all registrants, including those who missed the live event, so they still have a path to book.
Can we run events for different treatments?
Yes.
The system is designed to be repeatable across different treatments and topics.
Many practices build this into a consistent part of their marketing.
AFTER THE EVENT
What happens after the event ends?
We follow up with all registrants through text and email.
Your team focuses on reaching out to interested patients and helping them take the next step.
How quickly should we follow up with interested patients?
Ideally within 24 hours.
Patients are most engaged right after the event, and reaching out during that window helps carry that interest into action.
What if a patient is interested but not ready to book right away?
That’s completely normal. The key is to stay in touch.
A simple check-in or follow-up message can keep the conversation open and help move things forward when they are ready.
Can we use the event content after the event is over?
Yes.
Your content can be reused across social media, your website, email campaigns, and future patient conversations.
How soon can we run another event?
We typically recommend spacing events 60 to 90 days apart.
That timing helps keep the event feeling special and gives your audience time to reset between promotions.
Running events too often can lead to audience fatigue, lower engagement, and less urgency around the offer.
The goal is not to run events constantly. The goal is to run them at the right pace so they continue to perform.
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