The strongest practices book more consults in the 48 hours after a virtual event than most practices book in the week. Not because they got lucky. Because they run a rhythm. Here is the exact one.
Hour zero to four. The Hot tier calls
The team member who owns follow up starts calling Hot leads within four hours. Not texting. Calling. A patient who asked about pricing in the chat wants to hear a voice. The call is short. Warm greeting, one question about scheduling, and a hold on the calendar.
Hour four to twenty four. The Warm tier texts
Warm tier gets a personal text by the morning after. Reference the treatment, name the special, remind them of the deadline. One question close. Make it easy for them to say yes.
Hour twenty four to forty eight. The replay window
The Cool tier and every registrant get the replay link. Not a resend of the invite. A soft acknowledgment that they missed it, a warm sentence about what was covered, and the offer link. The replay is still working while the practice sleeps.
Speed is not aggression. It is respect for the moment the patient decided.
Why 48 hours is the number
Patients who registered are in decision mode. In the 48 hours after the event, that mode is still on. By day three, the decision has been made not to move now. Not permanently. Just not now. And now becomes never for most of the group. Two days of speed is the difference.
THE NEXT STEP
Want us to run the 48 hour rhythm with your team? Schedule a discovery call with Randy at bookwithrandy.com.
Our booked clients receive the full Get Booked | Stay Booked™ library, including the scripts and the day by day tier playbook.